Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms

Fabric of the Game is the result of a three-year collaboration that started in earnest with a 2017 visit to the Hockey Hall of Fame’s D. K. (Doc) Seaman Hockey Resource Centre, located in Toronto. We examined vintage sweaters and dug deep into the history of every NHL team, surrounded by ghosts and legends, with the Conn Smythe Trophy close at hand. The book contains more than 50 original illustrations and 100 photos that span the century-long history of the NHL.

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Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channel it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobes with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colours. They’re so ingrained in our lives that we don’t even think to ask ourselves why Los Angeles celebrates royalty, why Buffalo cheers for not one but two massive cavalry swords, or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter).

All that and more is explored in Fabric of the Game, authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League’s team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance to, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.

Hardcover • 280 pages • Sports Publishing (November 3, 2020)
ISBN-13: 978-1683583844 • Trim size: 9 x 8 inches

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